SA Tourism survey: 45% of international tourists will avoid travel and other revealing results

Almost two-thirds of international travellers are ready to travel immediately after the lifting of international travel restrictions or within a year thereafter, a South African Tourism (SA Tourism) survey on international travel revealed.

The report follows an international tourist behaviour survey, which offers insight into consumer travel preferences post-Covid-19. The recent online sampling survey by SA Tourism’s Strategy Insights and Analytics (SIA) team solicited views of international tourists who have visited South Africa in the past three years. 

To understand future patterns and trends, the report provides data on tourists’ propensity to travel, first travel destination after Covid-19, the purpose of travel, choice of accommodation, choice of travel companion, precautions that will be taken when travelling, reasons for wanting to visit South Africa and “millennials” trends. 

According to the study, 45 percent of the international tourists will avoid travel while another 45 percent are inclined to either travel as they did in the past or travel more. The other 10 percent are indecisive about their travel prospects.

A South African Tourism (SA Tourism) survey on international travel reveal views of international tourists who have visited South Africa in the past three years. Picture: Supplied.

The tourists who will avoid international travel say they will prefer destinations in their own country until it is safe enough to cross the borders. Some tourists keen to travel are wary of potential price hikes and affordability of travel. The SA Tourism Brand Tracker Study shows that affordability of ticket pricing is the second biggest barrier to travel to South Africa. 

The study reveals that Americas (North, South and Central) and Europe drive the eagerness to travel, while African international travellers are likely to defer travel until it is safe, or a vaccine is found. 

Around 62 percent of respondents in Europe were eager to travel, and 29 percent say they will avoid taking international trips. In the Americas, 51 percent of the tourists are eager to travel and 28 percent will avoid travelling. Millennials, aged between 25-34, and tourists over 65 years old are most likely to express positive travel intentions. The age group between 35 and 54 are the most negative about future travel.

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