Why airlines need to be innovative to ensure longevity during Covid-19 pandemic

While the aviation industry had to deal with a series of setbacks over the years, experts say Covid-19 is different. 

The global pandemic has had an unparalleled and devastating impact on the aviation industry with airlines grounding their entire fleets for months. Over 60 percent of flights were cancelled worldwide, with bookings in April 2020 alone dropping a staggering 95 percent compared to the same month the previous year, and 75 million jobs are said to be at risk. Yet there is light at the end of the tunnel as some countries have started to open their borders and air travel is tentatively resuming.

Maher Koubaa, Executive Vice President Airlines of the Amadeus IT Group believes innovation will be key to overcome the challenges and emerge stronger from the crisis.

“Although the future is uncertain for everyone – and especially for those in the travel industry – history teaches us that change is inevitable and unavoidable. As we see a cautious return to the skies, and we rethink the future of the industry together, innovation will be key to overcome the challenges and emerge stronger from the crisis,” he said. 

Executive Vice President Airlines of the Amadeus IT Group Maher Koubaa shares reasons why airlines need to be innovative in a Covid-19 world. Picture: Supplied.

Koubaa said there were a number of innovations that airlines could use. 

He shares a few with IOL Travel:

Focus on delivering a frictionless traveller experience

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